Decision Models HTM 406 - Fall 2006

High Technology Management

College of Business Administration

California State University San Marcos


Contents:


Course Information:


Textbook:

Required Text:

Recommended Texts: 

  1. Dimitris Bertsimas and Robert M. Freund   "Data, Models and Decisions: The Fundamentals of Management Science". South-Western College Publishing, Thomson Learning (2000).
  2. J. A.  Lawrence and B. A. Pasternack, "Applied Management Science", Second Edition, John Wiley & Sonc, Inc. (2002).
  3. B. W. Taylor III, "Introduction to management Science", Eight Edition, Prentice-Hall (2004).
  4. Winston and Albright, "Practical Management Science", Second Edition, Duxbury, (2001).

Other References:

  1. Optimization : H. A. Taha, "Operations Research: An Introduction", 6th edition, prentice Hall Inc., C1997.
  2. Simulation : Evans and Olson "Introduction to Simulation and Risk Analysis", Prentice Hall, 1998. This book describes simulation using Crystal Ball.
  3. Statistics: F. Groebner, P. W. Shannon, P. C. Fry, K. D. Smith, " Business Statistics, A Decision Making Approach ". Prentice Hall, UpperSaddle River, New Jersey 07458, sixth edition 2005.
  4. Statistics: J. R. Evans and D. L. Olson, "Statistical Analysis for Decision Making", Dryden Press, Fort Worth, Texas, 1994.
  5. Statistics: Siegel "Practical Business Statistics", Irwin, 3rd edition, 1997.


Course description and objectives:

Course Description: Many managerial decisions -- regardless of their departmental orientation -- are increasingly being based on analysis using quantitative models from the discipline of management science. Management science tools techniques and concepts (e.g., data, models and computer systems) have dramatically changed the way business operates in manufacturing, service operations, marketing, and finance. This course is designed to introduce the fundamental techniques of using data to make informed management decisions. In particular, we will focus on various ways of modeling, or thinking structurally about, decision problems in order to enhance your decision making skills.

Rather than survey all of the management science techniques, we stress those fundamental concepts that we believe are most important for the practical analysis of management decisions. Consequently, we focus on evaluating uncertainty explicitly, understanding the dynamic nature of decision making, using historical data and limited information effectively, simulating complex systems, and allocating scarce resources. The implementation of these tools has been facilitated considerably by the development of software packages, so we will make liberal use of computer exercises.

Objective: Emphasis will be placed on how, what and why certain techniques and tools are useful, and what their ramifications would be when used in practice. This will necessitate some mechanical manipulations of formulas and data, but it is not our goal for you to become adept handlers of mathematical equations and computer software. Our goal is to enable you to become excellent managers and business people, and this necessitates your gaining a working knowledge of management science tools and techniques. To give you a perspective on how management science is used in practice, much of the material will be presented in the context of practical business situations from a variety of settings


Learning Outcomes:

Following this course the students should be able to:


Evaluation:

Your course grade will be based on a final exam, a midterm exam, homework assignment (including case write-ups), a team project, quizzes and class participation as follows:

Homework Assignments: (30% )
Homework assignments are designed to help you learn the mechanics of the methods discussed in class and to give you an opportunity to apply these concepts in a straightforward manner. In addition to their value as learning exercises, doing a careful and thorough job on the homework assignments is the best preparation for the midterm and final examinations of the course.
 

Homework Rules:


Team Project and group presentation: (15%)
The objective of this is to permit students to tailor the course to their own interests, whether they are in Finance, Marketing, Accounting, Manufacturing, Systems, etc. The project is designed to acquaint students with one specific area of application of optimization and the literature in that area. Reading the work of others does this. Sources for this bibliographical research include the Libraries or the World Wide Web. A one-page proposal is due on or before November 14. The team project involves using optimization in solving a real problem, ideally one involving your workplace.

The team project will require a written report, and the use of computer software. It should be appropriate as a consulting report. The general plan of a report should be as follows:

List of Topics (Non-exhaustive)

Portfolio Selection Models.
Banking Applications: Loans, Bond Portfolios, etc.
Housing Industry Applications.
Marketing Applications: Salesmen Allocation, Advertising Mix ...
Accounting and Control Applications: Transfer Pricing, Decentralization, Allocation of Fixed Costs, etc.....
Personnel Management Applications. Classroom and Course Scheduling Problems.
Applications to Urban Problems: Firemen, Police, Garbage, Schooling, etc....
Applications to Criminal Studies.
Public Mass Transit Systems.
Airline Crew Scheduling.
Job Shop Scheduling.
Equipment Maintenance and Renewal.
Hospital Admissions Policies.

Sample projects from the previous semesters are available in my office.

Midterm Exam: Closed book (15%).

Final Exam: Closed book comprehensive exam (30%).

Class participation: (10%)

 

Grading Procedure:

 

94-100

90 < 94
 

85 < 90
 

80 < 85

75 < 80
 

70 < 75
 

65 < 70

60 < 65

0 < 60

A
 

A-
 

B+
 

B
 

B-

C+
 

C
 

C-

F

 


Tentative Course Schedule:  
 

Date

Topics

Notes

R Aug 24

Introduction

 

Weeks 1 and 2

 

Aug. 29, 31

Sep 5, 7

Chapters 1 and 2 - LP:

  • Graphical Solutions

  • Computer Solutions

 

Weeks 3 and 4

 

Sep 12, 14, 19, 21

Chapter 3 - LP: Modeling: Scheduling Applications

 

Week 5

 

Sep 26, 28

Chapter 4 - Sensitivity Analysis

  • Sensitivity analysis using graphs

  • Sensitivity analysis using solver reports

 

Week 6

 

Oct 3, 5

Chapter 5 - Transportation Models

  • Transportation

  • Transshipment

 

Week 7

 

Oct 10, 12

 

Midterm Review and

 

Midterm Exam

 

 

Thursday Oct. 12

1300-1500

Weeks 8 and 9

 

Oct 17, 19, 24

Chapter 6 - Integer Programming

 

Weeks 9 and 10

 

Oct 26, 31, Nov 2

Chapter 8 - Decision Theory

  • Decision under uncertainty

  • Decision under risk

  • Decision Trees

 

Week 11

 

Nov 7, 9

Group meeting

 
Week 12, 13, and 14

Nov. 14, 16, 21, 28, 29

Chapter 10 - Simulation Modeling

  • Monte Carlo Simulation

  • Crystal Ball

Nov. 14: Project Proposal due

 

 

 

Week 15

 

Dec 5, 7

Group presentation

 

Week 16

 

Dec, 12

Final Exam

Tuesday Dec. 12, 1130-1330

Academic Honesty Statement: Students will be expected to adhere to standards of academic honesty and integrity, as outlined in the Student Academic Honesty Policy. All written work and oral presentation assignments must be original work. All ideas/material that are borrowed from other sources must have appropriate references to the original sources. Any quoted material should give credit to the source and be punctuated with quotation marks.

 

ADA statement: Students with disabilities who require reasonable accommodations must be approved for services by providing appropriate and recent documentations to the Office of Disabled Student Services (DSS). This office is located in Craven Hall 5205, and can be contacted by phone at (760) 750-4905, or TTY (760) 750-4909. Students authorized by DSS to receive reasonable accommodations should meet with me during my office hours in order to ensure confidentiality.

NOTE: It is the student’s responsibility to understand and follow the University Policies as stated in the catalog.