College of Business Administration
California State University San Marcos
Contents:
Course Information:
Textbook:
Required Text:
Recommended Texts:
Other References:
Course description and objectives:
Course Description: Many managerial decisions -- regardless of their departmental orientation -- are increasingly being based on analysis using quantitative models from the discipline of management science. Management science tools techniques and concepts (e.g., data, models and computer systems) have dramatically changed the way business operates in manufacturing, service operations, marketing, and finance. This course is designed to introduce the fundamental techniques of using data to make informed management decisions. In particular, we will focus on various ways of modeling, or thinking structurally about, decision problems in order to enhance your decision making skills.
Rather than survey all of the management science techniques, we stress those fundamental concepts that we believe are most important for the practical analysis of management decisions. Consequently, we focus on evaluating uncertainty explicitly, understanding the dynamic nature of decision making, using historical data and limited information effectively, simulating complex systems, and allocating scarce resources. The implementation of these tools has been facilitated considerably by the development of software packages, so we will make liberal use of computer exercises.
Objective: Emphasis will be placed on how, what and why certain techniques and tools are useful, and what their ramifications would be when used in practice. This will necessitate some mechanical manipulations of formulas and data, but it is not our goal for you to become adept handlers of mathematical equations and computer software. Our goal is to enable you to become excellent managers and business people, and this necessitates your gaining a working knowledge of management science tools and techniques. To give you a perspective on how management science is used in practice, much of the material will be presented in the context of practical business situations from a variety of settings
Learning Outcomes:
Following this course the students should be able to:
Evaluation:
Your course grade will be based on a final exam, a midterm exam, homework assignment (including case write-ups), a team project, quizzes and class participation as follows:
Homework Assignments: (30% )
Homework assignments are designed to help you
learn the mechanics of the methods discussed in class and
to give you an opportunity to apply these concepts in a straightforward
manner. In addition to their value as learning exercises, doing a
careful and thorough job on the homework assignments is the best preparation for
the midterm and final examinations of the course.
Homework Rules:
There will be 6 assignments throughout the semester which will be posted on this course page.
You must submit a hard copy at the beginning of the class:
First page should be a cover page which contains your name, homework number, course number, ...
Each problem must be answered in a separate page and in the same order as given.
All pages must be stapled together.
Team Project and group presentation: (15%)
The
objective of this is to permit students to tailor the course
to their own interests, whether they are in Finance,
Marketing, Accounting, Manufacturing, Systems, etc.
The project is designed to
acquaint students with one specific area of application
of optimization and the literature in that area. Reading
the work of others does this. Sources for this bibliographical
research include the Libraries or the World Wide Web. A one-page
proposal is due on or before November 14. The team project involves
using optimization in solving a real problem, ideally
one involving your workplace.
The team project will require a written report, and the use of computer software. It should be appropriate as a consulting report. The general plan of a report should be as follows:
List of Topics (Non-exhaustive)
Portfolio Selection Models.
Banking Applications: Loans, Bond Portfolios, etc.
Housing Industry Applications.
Marketing Applications: Salesmen Allocation, Advertising Mix ...
Accounting and Control Applications: Transfer Pricing, Decentralization, Allocation of Fixed Costs, etc.....
Personnel Management Applications. Classroom and Course Scheduling Problems.
Applications to Urban Problems: Firemen, Police, Garbage, Schooling, etc....
Applications to Criminal Studies.
Public Mass Transit Systems.
Airline Crew Scheduling.
Job Shop Scheduling.
Equipment Maintenance and Renewal.
Hospital Admissions Policies.
Sample projects from the previous semesters are available in my office.
Midterm Exam: Closed book (15%).
Final Exam: Closed book comprehensive exam (30%).
Class participation: (10%)
Grading Procedure:
|
94-100 |
90 < 94 |
85 < 90 |
80 < 85 |
75 < 80 |
70 < 75 |
65 < 70 |
60 < 65 |
0 < 60 |
|
A |
A- |
B+ |
B |
B- |
C+ |
C |
C- |
F |
Tentative Course Schedule:
|
Date |
Topics |
Notes |
|
R Aug 24 |
Introduction |
|
|
Weeks 1 and 2
Aug. 29, 31 Sep 5, 7 |
Chapters 1 and 2 - LP:
|
|
|
Weeks 3 and 4
Sep 12, 14, 19, 21 |
Chapter 3 - LP: Modeling: Scheduling Applications |
|
|
Week 5
Sep 26, 28 |
Chapter 4 - Sensitivity Analysis
|
|
|
Week 6
Oct 3, 5 |
Chapter 5 - Transportation Models
|
|
|
Week 7
Oct 10, 12
|
Midterm Review and
Midterm Exam |
Thursday Oct. 12 1300-1500 |
|
Weeks 8 and 9
Oct 17, 19, 24 |
Chapter 6 - Integer Programming |
|
|
Weeks 9 and 10
Oct 26, 31, Nov 2 |
Chapter 8 - Decision Theory
|
|
|
Week 11
Nov 7, 9 |
Group meeting |
|
|
Week 12, 13, and
14 Nov. 14, 16, 21, 28, 29 |
Chapter 10 - Simulation Modeling
|
Nov. 14: Project Proposal due
|
|
Week 15
Dec 5, 7 |
Group presentation |
|
|
Week 16
Dec, 12 |
Final Exam |
Tuesday Dec. 12, 1130-1330 |
Academic Honesty Statement: Students will be expected to adhere to standards of academic honesty and integrity, as outlined in the Student Academic Honesty Policy. All written work and oral presentation assignments must be original work. All ideas/material that are borrowed from other sources must have appropriate references to the original sources. Any quoted material should give credit to the source and be punctuated with quotation marks.
ADA statement: Students with disabilities who require reasonable accommodations must be approved for services by providing appropriate and recent documentations to the Office of Disabled Student Services (DSS). This office is located in Craven Hall 5205, and can be contacted by phone at (760) 750-4905, or TTY (760) 750-4909. Students authorized by DSS to receive reasonable accommodations should meet with me during my office hours in order to ensure confidentiality.
NOTE: It is the student’s responsibility to understand and follow the University Policies as stated in the catalog.