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Instructor |
Jim Hamerly, Ph.D. Office hours:
Tuesdays |
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Class
Schedule
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Tuesdays and Thursdays
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Textbook
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Strategic
Entrepreneurial Growth / second edition, by Donald F. Kuratko and Harold P.
Welsch. Thomson / South-Western, 2004.
ISBN 0-324-25823-2. Available
in the CSUSM Bookstore. Additional online
reading will be required. |
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Course
Description
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This is an
integrative course for the HTM Program.
The objective is to apply a broad range of skills acquired from the
undergraduate business sequence by developing a business plan for a new
venture or an extension to an existing venture of the student’s choosing. Prerequisites:
All lower-division pre-business core, BUS 302, MKTG 302, and MGMT 302 (or
their 4 unit equivalents). |
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University Writing Requirement |
Students
are required to write reports of more than 2,500 words throughout the
semester. All reports must be typed. Thirty
percent of each report’s grade will be based on style and mechanics including
items such as clarity of communication, sentence and paragraph construction,
punctuation, spelling, and grammar. If
you have difficulty meeting the writing requirements, you will be asked to
get remedial help from the Writing
Center.
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Course Structure |
This course
consists of lectures, classroom discussions, guest speakers, individual and team
projects and exercises, quizzes, a mid-term exam, presentations, reports, and
a major team project: Developing and writing a business plan. Teams will self-select and must have 3-4
members. |
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Final Report and Presentation |
Students must complete a major team project,
writing a business plan for a new product or service of their choosing in an
entrepreneurial or intrapreneurial setting.
Each team will
also be required to give an oral presentation of its plan to the class. |
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Grading Policy |
Individual
reports 15% Quizzes 15% (best 3 of
4) Class
participation 10% Business plan
report 25% Business plan
presentation 5% Team work 10% Assignments are
late if not submitted by the beginning of class on the due date. A penalty of 20% will be assessed for late
work. Work handed in more than one week
late will receive zero credit. Students are graded
on achievement, rather than effort. It
is the responsibility of the student to come prepared for class. Class attendance and participation
count. If you are not present for a
quiz or the mid-term, no make-ups will be allowed. There are no planned extra credit projects.
All quizzes and the
midterm exam are closed-book and closed-notes. |
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Grading Scale |
A: 90-100% C: 70-79% D: 60-69% F: 0-59% |
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Expectations of Students |
CSUSM
expects that each student will maintain high standards of honesty and ethical
behavior. All assignments submitted in
fulfillment of course requirements must be the student’s own work. All assignments, except those designated as
“team”, are meant to represent the effort of each individual student. Team projects and assignments should
represent equal effort by all team members.
Peer evaluations will be used. ·
0 points for the assignment ·
F grade for the course ·
Academic suspension ·
Expulsion from the University In all cases, acts of plagiarism are
investigated and become part of the student’s permanent academic record. Students and faculty members must not share present or past
employer information that would be considered proprietary, confidential,
company-sensitive, or protected trade secrets. Students are encouraged to
examine their organization's limitations on sharing information
externally. |
HTM 484c Course Outline
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Topic 1 |
Why start-ups? Introduction to entrepreneurship and
intrapreneurship. Innovation in the business enterprise. Creativity and brainstorming team skills. |
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Topic 2 |
Planning: Why a
business plan? Components of a business plan. |
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Topic 3 |
Providing a product
or service: Creation, extension, and
improvements. Product evolutions.
Value propositions. |
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Topic 4 |
Competition -
technology factors: Technology adoption curves. Disruptive technologies. Competitive, sustainable advantages. SWOT analysis. |
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Topic 5 |
Business Planning:
Business objectives, goals and strategies. |
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Topic 6 |
Financing:
Investment banks, venture capitalists, “angels”, “friends & family”. The relative importance of “Team” versus
“Market” versus “Product/Service” from the potential investor’s viewpoint |
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Topic 7 |
Operations: Running
your business and delivering value to your customers. |
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Topic 8 |
Management team:
Roles of key personnel in a start-up.
Timing of hiring key employees. |
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Topic 9 |
Ownership,
dilution, and valuation. |
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Topic 10 |
Exit strategies:
IPO’s, mergers, acquisitions |
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Topic 11 |
International: The
Challenge of Global Expansion |
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Topic 12 |
Personal Rewards
and Costs of doing a startup. |
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Topic 13 |
Entrepreneurs and
intrapreneurs from industry: Guest lecture presentations followed by Q &
A. |
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Topic 14 |
Presentations of
business plans to the class and panel of “potential investors” (Last week of
class) |
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Major Project |
A
major project, the writing and presentation of a Business Plan, is to be done
as a team project and substitutes for the final exam. The Business Plan must be for an
entrepreneurial product or service of your choosing; you may also select an
intrapreneurially-developed product or service from an extant company.
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purpose of the Plan is to obtain financing for your proposed business. The audience for the Plan includes venture
capitalists and angel financiers for entrepreneurs, and senior managers for
intrapreneurs.
The
business plan should contain:
Executive
Summary Company
Overview Product
or Service Description Marketing
and Sales Development Operations Management Financial Plan The
business plan should be no less than 10 and no more than 20 typed pages and must
follow a prescribed format. Students
will have access to a standard template that can be used. |