Customer analysis is a vital function of any organization providing a product or service. This course will introduce you to factors underlying consumer decision processes and provide you with tools and techniques for understanding customer buying behaviors. Particular focus will be placed on questionnaire development and analysis, including: Formulating research questions; sampling; data analysis; and, writing the research paper.


Fall 2007
Tuesday & Thursday, MARK 205, 8:00 – 9:50 AM, CRN 42210
Instructor: Jim Hamerly email, photo, schedule, more about Jim
office: Markstein Hall 342, schedule

Syllabus in Word, HTML, and PDF formats
Class Presentations (available one week before class)
Definitions and Tools; 2006 CSUSM QuickStats (demographic data); Survey Report Content; Chi-square Excel Templates
Final Grades (updated 12/14/2007)
Prerequisites: A working projector. A good professor. Good students, willing to work, learn, have fun doing so. Positive attitude, a good sense of humor. Experience making spaghetti dinners is not a prerequisite for this class.

The works included here are Copyleft by Jim Hamerly, free for use, and requiring that all modified versions of content to be free as well.
This material is not copyright, a free society relies upon full access to, and the free exchange of, ideas and information.
last update: October 21, 2007. "A projector, a projector, my kingdom for a working projector!"