MKTG 442: Recommended Content of Team Survey Report

Start with a short, concise Executive Summary of the:

• Purpose

• Intended Use

• Major Findings

of your survey. Make all three items simple, clear, concise, and distinctive. This is what would normally be read by the client of the survey. This should be followed by the body of the report, which should contain individual sections as named in bold below:

• Introduction: Background on the company and problem to be solved; relevant secondary data findings and implications of that data, if any.
• Methodology: A brief section which describes how you conducted your survey (poll audience, sampling method, etc.).
• Response Summary: A copy of your actual survey questions with the percentage distributions of responses obtained for each of the questions.
• Analysis: Narrative text with clearly labeled graphs, charts, or tables that portray possible relationships of responses from your survey. Highlight any important relationships found.
• Conclusions and Recommendations: Conclusions drawn from the study and your recommendations.
• Optional Technical Appendix describing relevant statistical analysis of results, if any.

There is no length requirement, please use good judgment in making the report both succinct and complete.