This movie is embedded into a table made of several gifs. The original image was made in PhotoShop, and sliced in ImageReady using guides made in Photoshop.

ImageReady slices the photoshop image and creates the html for the table for you. In Dreamweaver, you just have to open the html file to use it (plus the slices or gifs in the image folder which ImageReady creates along with the html file.) Embed your video in the middle cell of the table. You have to embed a fixed size video (in this case,160 x 120 plus 16 lines for the controller) so that the table isn't broken apart when the video loads.