Nam Jun Paikb. 1932
- Considered to be the father of video art
- Direct interaction - used video as an artistic medium, exploring the material and aesthetic qualities of the medium
- Live transmission - used the unique property of video
- Coined “participatory TV”; in response to the passivity of the TV watcher
- Part of art group, “Fluxus”; art is in intention, art is ephemeral, use of playful sexuality and destruction; use of action